Free tool · No signup · No credit card

Find your decaying articles in 60 seconds.

Connect Google Search Console and we'll show you exactly which posts are losing rankings — based on your real 30-day click and position data.

GOOGLE OAUTH · TOKENS WIPED AFTER 1 HOUR
  • ✓Built on Google Search Console — same data Google uses
  • ✓Read-only · Revoke any time in your Google account

Your access token lives in our cache for up to 1 hour and expires automatically — we never persist it to disk unless you explicitly opt into weekly alerts, and we delete it the moment you unsubscribe.

Background

What is content decay?

Content decay is when an article that used to rank well in Google starts losing positions and traffic — usually because competitors publish fresher content, search intent shifts, or the original piece goes stale. We flag a URL as decaying when its 30-day average position drops by more than 5, or clicks drop by more than 30% versus the prior 30 days.

How it works

From Google Search Console to a clear answer — in about a minute.

We pull the same data Google itself uses, compare 30-day windows, and surface the URLs that are losing impressions, clicks, or rank.

STEP 01
Connect GSC

One click. Google's OAuth handles the consent — we never see your password. Tokens are wiped after the analysis completes.

⌘ /connect search-console
→
STEP 02
We analyze

We fetch your top URLs for the last 60 days, compare current vs previous 30-day windows, and apply the decay thresholds Google SEOs use.

compare(curr30d, prev30d) → decaying[]
→
STEP 03
Read the report

See your decaying articles ranked by impact, with the exact position drop and click delta for each URL.

7 articles decaying · ↓ 2,140 clicks/mo
What you'll see

A ranked list of articles losing traffic — with the numbers behind each one.

No fluff dashboards. Just the URLs that need attention, sorted by impact, with the exact position drop and click delta.

URLs ANALYZED · 247DECAYING · 7EST. LOST CLICKS · 2,140/MO
URLPositionClicks
example.com/blog/best-running-shoes-20244.2 → 11.8 ↓7.61240 → 280 ↓77%
example.com/blog/how-to-train-a-rescue-dog6.5 → 14.1 ↓7.6880 → 350 ↓60%
example.com/guides/seo-checklist8.3 → 17.6 ↓9.3520 → 95 ↓82%

Sample data. Your actual report uses your verified Google Search Console property.

Questions, answered.

What people ask before connecting Google Search Console to a free tool. Email us anything else — we reply same-day on weekdays.

Content decay is when an article that used to rank well in Google starts losing positions and traffic. It usually happens because competitors publish fresher content, search intent shifts, or the original piece goes stale. We flag a URL as decaying when its 30-day average position drops by more than 5, or clicks drop by more than 30% versus the prior 30 days.
No. The Content Decay Checker is fully free and anonymous. You connect your Google Search Console property with Google OAuth, we run the analysis, and you see the result — no account, no credit card.
Your GSC access token lives in our Redis cache for 1 hour and is wiped after the analysis. We never store URL paths anywhere except your own report.
The decay analysis compares your articles' 30-day clicks and positions against the prior 30 days. That data comes from Google Search Console — the same source Google itself uses. Without GSC access, no third-party tool can run an accurate decay analysis on your real traffic.
No. Google Search Console only grants access to properties you've verified ownership of inside your Google account, and OAuth enforces that boundary. The Content Decay Checker can never analyze a site you don't already control.
Monthly is enough for most sites. Re-run the tool any time — each run is independent.
Three options. (1) Refresh the article — rewrite weak sections, add a 2026-relevant section, update statistics. (2) Add new internal links pointing to the post. (3) Publish complementary content that supports the topic. OutscoreAgent's paid plans help with option 3 — we generate SEO-optimized articles around your existing topics.
The signal is strong because it's based on Google's own ranking and click data, not a third-party crawler. The main caveat is volatility: an article that just had a viral week will show as "decaying" against that peak. We mitigate this by requiring at least 30 impressions in the baseline window and comparing 30-day averages rather than single-day spikes.

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Or try our free Content Decay Checker — see which of your articles are losing rankings, no signup required.